SWOT analysis is the key to business planning

SWOT analysis. Why your survival means evolving your business.

Could you benefit from a SWOT analysis? Knowing your business Strengths, Weaknesses, Opportunities and Threats can help your business survive.

It’s been some time since you started your business. Many business owners have mixed emotions as they experience the highs and lows of owning and running a small business. Very few small business owners take the time to sit back and analyse the changes taking place in their business and business operating environment and then consider how these changes impact on their current and future business situation.

Consider how any or all of the following impact on your business:

  • Greater use of technology
  • Increasing costs of supply, especially electricity
  • Interest rates
  • Climate change
  • Increasing use of imports to meet customer demand for cheaper goods
  • Greater pressure on profit margins from national competitors
  • Little sense of customer loyalty
  • Demographic shift with ageing business owners (including supplier businesses)
  • Higher employment costs with fewer staff
  • More businesses for sale with fewer buyers

Small business owners need to continually evolve the way they do business if they are to survive and thrive

SWOT analysis Accountants Geelong, Patrick Rowan & AssociatesCompleting a business SWOT analysis is an essential first step in any effective business planning process with the aim of successfully evolving the business to counter existing weaknesses and threats, bolster strengths and take advantage of opportunities as they arise.


SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats)


Planning is the key to your future success

Successful small business owners are able to spend less time working in their business, with more time spent planning their future.

Take the time to find out what’s happening in your industry, how you compare with your peers (benchmarking) and establish a picture of what your business will look like in the future.

Invest in planning days with your most trusted Advisers (Accountant and Financial Adviser) so you can get independent and objective advice on how your business is performing.

Are you doing any or all of the following?

  • Do you regularly attend industry conferences and events?
  • Do you regularly attend business management and training courses?
  • Do you allocate a % of your working week to strategic and business planning?
  • Do you regularly spend time with your Accountant to discuss your business affairs?
  • Do you regularly attend information sessions provided by your most trusted advisers?
  • Are you taking advantage of all the services provided by your most trusted advisers? How you plan for change will improve your chances of surviving and thriving?

Where to from here?

How you plan for change will improve your chances of surviving and thriving.

Patrick Rowan & Associates offers Benchmarking and SWOT analysis for your business through the PRA Better Business Program.

Step 1 –  

Have you completed our FREE Business Risks Survey?

This complimentary, no-obligation report gives you a good indication of the risks you are facing in your business.

Take the Survey Now



Disclaimer: This information has been provided by Bstar Pty Ltd. This information is of a general nature and should not be viewed as representing financial advice. Users of this information are encouraged to seek further advice if they are unclear as to the meaning of anything contained in this article. Neither Bstar or Patrick Rowan & Associates accepts any responsibility for any loss suffered as a result of any party using or relying on this article. Copyright © Bstar Pty Ltd, All rights reserved